AI-Enhanced Video Production
Two decades of craft, combined with the AI tools that make broadcast quality faster and more affordable.
AI changed the arithmetic of video production, and it did it quickly. Work that needed an agency, a team and six weeks now takes a fraction of both. What has not changed is that somebody still has to decide what the film should say, and no tool has an opinion about that.
The useful question is which parts AI is genuinely good at. It is very good at the slow, repetitive end of post-production: assembling a rough cut from hours of footage, matching colour across shots, cleaning up room noise, generating subtitles in several languages. Those jobs used to eat days.
It is still poor at the things that make a film work. Knowing which take has the honest moment in it, where a scene should breathe, when a client is saying something they have said too many times to mean it any more. That judgement is what twenty years behind a camera buys you, and it is the part I keep.
So you get the same standard of film, made faster and for less, because the hours saved are real hours. What you do not get is a machine-made video with an uncanny presenter and a voice that sounds almost human. If that is what you are after, there are cheaper places to get it.
Who this is for
Companies that need more content than the budget allows
The plan says twelve videos, the budget covers four. This is the route that closes most of that gap without dropping the quality.
Teams with hours of footage and no time to cut it
Event recordings, interviews, archive material sitting on a drive. AI-assisted assembly turns that into something usable in days rather than weeks.
Businesses selling into more than one country
Subtitles and voice versions in several languages, from one film, without booking a studio for each one.
Anyone curious but sceptical about AI video
You have seen the strange generated clips and you do not want that. Neither do I. This is real filming with a faster back end.
Everything in your AI Video Production
What lands in your inbox
- The finished film, graded and mixed, in the formats you asked for
- Subtitle files in the languages you need, checked by a person rather than trusted blind
- Cutdowns for social, produced from the same material at no extra filming cost
- The cleaned audio, which is usually the biggest single improvement on older footage
- A plain-English note on where AI was used, so nothing about the process is a mystery
A simple, calm process
Plan
We agree what the film has to do, and which parts of the work AI can genuinely speed up.
Produce
Real filming with real people, or a review of the footage you already have.
AI post
AI assembles, matches colour and cleans the audio. I make the creative calls and check every one of them.
Deliver
The film, the language versions and the cutdowns, with a note on where AI did the work.
What moves the price
Every quote is itemised, so you can see what each part costs. The pricing page has the full menu.
Whether we film or work from existing footage
Cutting what you already have is the cheapest route in. A shoot day adds the usual production costs on top.
How much footage there is
AI speeds up the sorting, but somebody still reviews it. Forty hours of conference recordings is a bigger job than two.
How many versions and languages
The first film carries the work. Each additional language or cutdown after that is comparatively cheap, which is where this approach pays.
How much is generated rather than filmed
Generated backgrounds, animated sequences and synthetic voice all vary hugely in cost and in how much correction they need.
Common questions
It means faster, not looser. The tools do the assembly, the colour matching and the noise removal, then I go through the result the same way I would a manual edit. If a shortcut shows on screen, it does not ship. The saving comes out of the hours, not out of the standard.
No, and I would talk you out of it for most business uses. This is real filming, real people and real locations, with AI handling the slow parts of post-production. Generated elements get used where they genuinely fit, such as a background that would be impossible to film, and they get labelled.
From £800 for a project built on footage you already have, and from around £1,200 once filming is involved. The bigger saving usually appears on the second, third and fourth deliverable rather than the first.
On the finished film, no, because the AI work is in the process rather than on the screen. If we use generated visuals, that is a creative decision we make together and it is usually obvious by design.
I use tools with commercial licences and I keep a record of what was generated where. Anything with a rights question on it gets flagged before it goes in, not after you have published it.
Yes, and this is where the economics are hardest to argue with. Subtitles in several languages from one film are quick. Synthetic voiceover is possible too, though I would always have a native speaker check it before it goes out.