YouTube Content & Strategy
Long-form branded content, tutorials and series built to grow a channel, not just fill it.
YouTube is the only platform where a video you publish today can still be bringing in customers in three years. It is also the only one where most business videos get forty views and stop, and the difference between the two is decided before anyone turns a camera on.
What decides it is whether the video answers a question somebody is actually typing. A film about how great your company is has no audience searching for it. A clear answer to the question your sales team hears every week has a permanent one.
So the work starts with the topic and the title, then the structure, then the filming. I edit for retention, which in practice means cutting the throat-clearing at the start, keeping the pace up in the middle, and finishing before the viewer drifts. The analytics show exactly where people leave, and the next video fixes it.
The parts everyone forgets are the ones that get the click: the title, the thumbnail and the first fifteen seconds. Those come as part of the job, not as an afterthought you have to sort out yourself on upload day.
Who this is for
Businesses whose customers research before buying
If people spend weeks comparing options, the company that answers their questions on video is the one they already trust by the time they call.
Experts sitting on knowledge nobody has written down
You explain the same thing on every call. Filmed once, properly, it works while you sleep and shortens every conversation that follows.
Teams that want a series rather than a one-off
Channels grow on rhythm. A monthly episode filmed in batches beats one flagship film that nobody follows up.
Companies whose existing channel is going nowhere
The videos are there, the views are not. Usually the problem is the topic and the title, not the camera.
Everything in your YouTube Content & Strategy
What lands in your inbox
- The finished film, graded and mixed, in full resolution for upload
- A custom thumbnail, designed to be readable at the size people actually see it
- The title, description and tags, written for what people search rather than what you call it internally
- Chapter markers and captions, both of which YouTube reads and viewers use
- A short vertical cut for Shorts, to point new viewers at the long version
A simple, calm process
Strategy
We pick topics people are actually searching for, then write the titles before anything is filmed.
Produce
Filming in your own space, several episodes in a day if you want a series rather than a one-off.
Optimise
Edited for retention: the opening tightened, the middle paced, and the end cut before anyone drifts away.
Grow
The film, the thumbnail, the description, the chapters and a vertical cut for Shorts, ready to upload.
What moves the price
Every quote is itemised, so you can see what each part costs. The pricing page has the full menu.
Length and format
A five-minute explainer and a thirty-minute interview are different edits. Long does not mean expensive, but complicated does.
How many episodes
Filming four episodes in one day costs far less per episode than four separate shoots, which is why series work is quoted as a block.
Graphics and screen recording
Talking to camera is quick. Animated diagrams, screen captures and on-screen demonstrations add edit time.
How much strategy you want
If you bring the topics and titles, the job is production. If you want the research, the keywords and the publishing plan too, that is a separate piece of work.
Common questions
Both, and most clients need the first more than they expect. I can work purely as production if you have a strategy, or start from the topic research and titles if you do not. The filming is rarely the reason a channel stalls.
Yes, and it is the setup that works best. We film several episodes in one day, then publish them on a schedule. It costs a fraction of filming each one separately and it keeps the channel moving, which is what the platform rewards.
A single long-form video starts from £1,000 including the edit, thumbnail and titles. A batch of four episodes filmed in one day works out considerably cheaper per episode. The <a href="/pricing/">pricing page</a> lists the individual items.
Honest answer: months, not weeks, and the first few videos are partly research. What makes the difference is publishing consistently enough that the platform can work out who to show you to. Anyone promising quick numbers is selling you something else.
No. Most of what I film for YouTube is shot in the client's own space, which looks more credible than a rented white room. It needs a quiet corner and a bit of daylight, and I bring the lighting for everything else.
Yes. If your team is happy filming and wants help with the edit, titles and thumbnails, that works and costs less. I will send a short guide on framing and sound first, because those two are what make self-shot footage unusable.